In her book, The Strategist, Cynthia A. Montgomery identifies four basic questions leaders must ask as they engage in the process of strategic thinking and development:
1. What does my organization bring to the world?
2. Does that difference matter?
3. Is something about it scarce and difficult to imitate?
4. Are we doing today what we need to do in order to matter tomorrow?
Leaders must take the time to answer these key questions. Only then will you be able to begin the process of strategically crafting the future!
How will you answer these questions for your organization?
